Creating Your Music Artist...

• Name of band: The Disadvantaged
  
• Genre: Indie pop/rock


• Brief description: In the band, there are 5 members. 2 of the members are boys and the other 3 are girls. All of the members were born in Britain. All members are aged between 17-19 years old.


• Biography: Where are they from? All were born in Britain, all members have grown up in the south east London area.
  
• History of the band? The band met at the secondary school they attended in south east London. They all had experience of playing instruments and put their band together when they were 14 and 16. Started practising and writing songs together and having practise sessions of their music. All took up Saturday jobs and saved up the money to hire out studios in order to record their demos. Set up their own Myspace page and put their songs onto this page. Put up advertisements on similar bands music pages so that fans of those bands would go and listen to their music and their fanbase would start to grow.


• Musical Influences: La Roux, Florence + The Machine, The Killers, MGMT.


• Accomplishements so far: Debut single got into the Top 10 of the UK singles charts. Supported Fall Out Boy on the UK leg of their world tour at the beginning of 2009, performed at music festivals over the summer including V Festival, Reading & Leeds and Glastonbury.


• Up and coming tour/gig dates: Supporting Enter Shikari on their upcoming tour. Also set to perform for fans at the HMV store in Oxford Street to launch their new album.


• Press Coverage to date: Interviews with Radio 1, NME magazine, Kerrang magazine and featured in the new artists sections of a number of music websites.
  
• Artists Image:
• Where you propose to push the artists image: Have an 'unstyled look', something that doesn't look as if its been styled by a stylist, something that looks as if they've styled themselves. Clothes you would see typical teenagers wearing, indie style clothes.
  
• How you will create a band identity: Identity will be quite a unique one. If people were to look at them for their image, compared to other bands of a similar genre, they would be easily recognised by people of their own age and possibly a few years older due to their style being things that everyday teenagers would wear. This will help people relate to them and possibly help them create a large fan base among teenagers who are around their age.
  


• What sites will you use and what style?: The main website the band will use is their own Myspace web page. This page will have the full versions of all their songs and will give fans the opportunity to listen to their music and download the songs they like for free. Will also have full information about each member of the band and the band as a whole to let their fans and people who are new to their music get to know them. The band will also have their own official website on their label, Warner Bros. Records.


• Other internet plans: Will be featured in the new artist sections of music websites such as NME.com, Kerrang.com.
• Other gimmicks and PR stunts: appearances at Kerrang Awards, interviews on Kerrang Radio and Radio 1, live sessions for MTV music channel, and will release a podcast for free on iTunes which will include interviews and exclusive acoustic versions of their songs.
• Alliances Already Forged: Formed an alliance with Enter Shikari when they both performed at a music festival over the summer, which lead to them being asked to support them on their upcoming UK tour.
• The Target Audience: The bands main target audience will be people in their late teens and people in their twenties, due to the different sound that the band provide and their fresh and original image.